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www.empressmam.com sales@empressmam.com PH: +1.888.683.6773

Empress eMAM Digital Asset Management software provides a simple, but powerful front-end interface SGL FlashNet provides a complete archive management system with partial restore and other cutting edge features Spectralogic Provides world class LTO library systems, scalable for the largest of needs

eMAM Channel Development Strategy

Our strategy is to provide competitive media asset management products through reputable and qualified system integrators.   System integrators are trusted technology partners for their clients, offering best of breed solutions.   We see digital asset management as an important part of any technology design project, so we look to successful partnerships to help meet the needs of mutual customers.   We also look for important feedback so our present and future development efforts best meet emerging needs in the marketplace. 

Empress is actively pursuing integrators that provide consultation, services and products that meet the needs of companies and organizations that have a need to manage libraries of video, graphics and other documents. The capabilities, scalability and features of our eMAM platform of products have proven to be very beneficial to organizations both large and small.  eMAM improves workflows, eliminates IT headaches and provides a user friendly environment, allowing secure access to content for users of all types. Empress offers our system integrators unparalleled support from pre-sale consultation to post-sale support.

The advantage for system integrators that choose eMAM as their media asset management offering is the flexibility eMAM offers when integrating with other systems. eMAM’s web services API makes this task not only possible but seamless. Empress also works closely with strategic partners including archive management software companies, storage companies, and other industry related companies. See our partners here

The other distinct advantage for system integrators is the broad product base, allowing them to best meet the exact needs of their customers.  eMAM Enterprise is a fully scaled solution designed for the largest organizations.  eMAM Workgroup is a workflow solution to meet the needs of many different customers.  eMAM Vault is an archive solution to meet the needs of clients looking for storage and archive management tools.  eMAM Online is a SaaS (Software as a Service) offering to host client material from our dedicated server farm or from cloud storage. If you would like to learn more about being a technology partner or system integrator please contact us.

 

Empress Media Asset Management, LLC. partners with Digital Rapids

PRESS RELEASE

For Immediate Release

Digital Rapids Announces Extensive Industry Support and New Partnerships for Kayak Workflow Platform

September 7, 2012 — IBC 2012, Amsterdam, Stand 7.F33: Digital Rapids – the trusted provider of innovative media transformation and workflow solutions for bringing content to wider audiences – today announced accelerating industry support for the company’s ground-breaking new Kayak™ dynamic workflow platform, with the addition of over 20 new companies to the Kayak ecosystem since the platform’s public debut earlier this year.

The new alliances range from technology and solutions providers to systems integration specialists. Third-party companies with offerings spanning all critical workflow functions – from codec technologies to tools for quality control, audio loudness management, digital rights management and more – are integrating their technologies directly into the Kayak platform. Meanwhile, systems integration partners stand ready to work with media organizations to deploy Kayak-powered workflows within their operations, including the development of custom Kayak components for proprietary functionality.

The most recent participants in the Kayak partner ecosystem include Automatic Sync Technologies; BuyDRM; Corpus Media Labs; Digimetrics; DSB Consulting; Empress Media Asset Management, LLC; EZDRM; Hitachi Solutions; Ignite Technologies, Inc.; Interra Systems; Irdeto; Manzanita Systems; Minnetonka Audio Software; National TeleConsultants; PixelTools; R Systems Inc.; Screen Subtitling Systems; Signiant; Solekai Systems; Tata Elxsi; Venera Technologies and VidCheck. These companies join over 35 additional industry leaders in Digital Rapids’ partner and alliance programs.

A number of these partners are showcasing or announcing Kayak-based components and solutions at the IBC exhibition in Amsterdam, including:

• Digimetrics’ Eos Audio Normalizer corrects, in a single pass, audio to ATSC A/85, EBU R128 and ARIB TR-B32 specifications for regulatory compliance. Digimetrics is also developing a Kayak component based on their Aurora quality control solution.
• Interra Systems’ Baton enterprise-class quality control solution verifies file-based content passing through various steps of Kayak workflows for conformance to format standards, regulatory compliance and a wide variety of video and audio quality checks.
• Multiple MPEG-related solutions from Manzanita Systems, including an array of multiplexers – for HTTP Live Streaming (HLS), the recently released MPEG-DASH specification, MPEG transport streams and program streams – and the CrossCheck™ automated transport stream analyzer.
• PixelTools MPEG Encoder, providing high-quality MPEG-2 encoding for broadcast and IP applications of content up to 16K by 16K frame sizes with support for Closed Captions, AFD, CGMS, APS and Advisory Data insertion.
• Tata Elxsi’s AAC-LC audio codec, with additional audio and video pre/post-processing and codec components targeting broadcast workflows also planned.
• Venera Technologies' PulsarBridge, providing an interface between Kayak-based media processing workflows and Venera's Pulsar quality control software for automatic media file verification. Venera is also planning further Kayak integrations.

These new developments join Kayak components demonstrated earlier this year, including audio and video encoding and management solutions from Dolby Laboratories, DTS and Rovi’s MainConcept.

A significant departure from other workflow technology approaches, Kayak enables media organizations to design, deploy and manage customized workflows that empower their businesses with the operational efficiency, agility and insight they need to thrive in the expanding multi-screen media landscape. Kayak’s component-based architecture and rich, open ecosystem provide customers with unparalleled ease in integrating new technologies in response to market trends or new opportunities, while its intelligent automation and dynamic deployment model maximize processing efficiency, optimize resource utilization, minimize management effort and reduce costs.

Kayak is available as a comprehensive workflow design and development platform for systems integrators, software developers and customers, and ‘under-the hood’ of Digital Rapids’ newest solutions for end-user applications, including version 2.0 of the Digital Rapids Transcode Manager^® high-volume media processing software and the StreamZ Live Broadcast™ integrated broadcast/multi-screen live encoder.

“We’re thrilled with the tremendous response from our solution partners and their excitement about leveraging Kayak to integrate their technologies into leading-edge workflows and to extend their market reach,” said Onkar Parmar, Senior Partnership Manager for Kayak at Digital Rapids. “The richness of the Kayak partner ecosystem is one of the platform’s key strengths, combining with its unique architecture to let our mutual customers quickly integrate new technologies into their operations while ‘mixing and matching’ partner solutions to create the optimal workflows for their needs.”

“Kayak enables a wide range of applications, and providing a component that enables audio loudness correction within the Kayak framework allows us to integrate seamlessly into a broad variety of workflows and use cases without any additional effort from either the user or vendor side,” said Eric Carson, Business Unit Manager of Digimetrics. “In one word, this makes Kayak ‘revolutionary’.”

“Digital Rapids' Kayak platform allows our mutual customers to quickly and flexibly integrate Dolby Digital Plus premium multi-channel audio encoding and Dolby’s loudness correction technology into powerful workflows to efficiently realize and differentiate their multi-screen offerings,” said Jean-Christophe Morizur, Senior Director, Professional Solutions – E-Media at Dolby Laboratories. “We share our customers' excitement about the Kayak platform, and look forward to further deepening our involvement in the Kayak ecosystem.”

“We’re excited to be working closely with Digital Rapids to integrate our advanced audio technologies into the Kayak platform,” said Ronny Katz, Sr. Director, Digital Media at DTS. “The customer response to the joint UltraViolet and MPEG-DASH demonstrations we’ve conducted has been phenomenal. The combination of Kayak and our audio solutions provides a powerful, future-proof platform for our mutual customers as their needs continue to evolve to encompass new standards, devices and market trends.”

“Manzanita Systems is enthusiastic to bring our family of MPEG software solutions to the Kayak platform,” said Greg Vines, President of Manzanita Systems. “We look forward to the benefits the flexible ecosystem will bring to customers’ media processing workflows and are eager to expand our contributions to the component library in the future.”

“We’re pleased that we can now make PixelTools’ high-quality MPEG tools available to Digital Rapids customers for use in their advanced media processing workflows through the flexible and easily customizable Kayak platform,” commented Mark Conover, CTO at PixelTools.

“The innovative Kayak platform provides a perfect opportunity for Venera to bring our QC technologies to Digital Rapids customers, enabling them to enhance their media production and delivery operations with content verification at various stages of their workflows. The ease with which Kayak users can integrate our QC components into powerful workflows is simply amazing,” said Fereidoon Khosravi, SVP of Business Development , Americas at Venera Technologies. “The Kayak partner ecosystem provides us with an attractive venue for showcasing our advanced QC tools and expanding our market, and we’re very excited to be part of it.”

The complete range of Digital Rapids media transformation and workflow solutions is being showcased in booth number 7.F33 at the IBC 2012 exhibition in Amsterdam. For more information about Digital Rapids, please visit www.digitalrapids.com.

About Digital Rapids Corporation – Digital Rapids provides market-leading content transformation and workflow solutions that empower the world’s leading media organizations to reach wider audiences more efficiently, more effectively and more profitably. Recipients of more than two dozen prestigious awards for company and product excellence, Digital Rapids combines innovative technology with proven expertise and visionary insight to help our customers expand their audiences, increase their revenues, and reduce their costs. Digital Rapids Corporation (www.digitalrapids.com) is headquartered in Ontario, Canada with offices in the United States, the United Kingdom, Hong Kong, Australia and Argentina.

###

Copyright 2012 Digital Rapids Corporation. All rights reserved. Digital Rapids, the Digital Rapids logo, Digital Rapids Transcode Manager, StreamZ Live Broadcast and Kayak are trademarks or registered trademarks of Digital Rapids Corporation. All other trademarks are the property of their respective holders. Features, pricing, availability and specifications are subject to change without notice.

Press Contact (Americas)

Mike Nann

Director of Marketing/Cmns

Digital Rapids Corp.

(905) 946-9666 Ext. 135

mike.nann@digital-rapids.com

Press Contacts (Europe/Asia)

Kerr Duffy

Marketing Manager

Digital Rapids Europe

+44 (0) 1428 751 012

kerr@digital-rapids.com

Jan Dixon

+44 (0) 1297 489229

jdmc@globalnet.co.uk

The Silo Effect

How to avoid a common pitfall in digital asset management initiatives

Large organizations have increasing challenges as their total volume of digital media expands on a regular basis.  Many have moved to digital asset management systems with a centralized database, usually with centralized storage systems such as SANs, to power search and browse of the content.  The primary purpose for DAM systems is to manage rich media and digital assets as well as automating workflows, while preserving valuable assets. Most large organizations structure the company by department, which causes an inherent problem when managing assets and workflows, known as the “silo effect”.  What exactly is the silo effect? It is when an organization has SEVERAL digital asset management systems (DAMs) for different departments.   The purpose of digital asset management is to organize media isolated and scattered on various tapes, discs, hard drives, and computers.   The silo effect occurs when content is isolated on different media asset management systems. Despite best efforts, content is still not available to the entire organization. 

Most of these departmental DAM systems are based on a particular workflow, for example post production often sets us a “PAM” (production asset management) system. . These systems are useful for their targeted workflow; however they typically lack the expansion capabilities and feature set required for a large enterprise with varying skills and workflow requirements. Beyond editing and production staff, most individuals in an organization would not be comfortable with using a PAM system, inhibiting collaboration and limiting the usefulness of the system if it was deployed organization-wide. This creates additional workload for the department using a departmental system, because staff must fulfill media requests from employees outside of the department. Another issue with a PAM system being used as an “enterprise” system is that it is not meant for collaboration outside of the organization and is unsuitable for secure distribution to existing clients or potential clients. The challenge for large organizations is to prevent the silo effect. The best practice for these organizations would be to create a multi departmental committee with executive management sponsorship to help drive the process of defining the needs of each department. Once this is accomplished, it is much easier to define the requirements of an enterprise level DAM. Enterprise level DAMs can eliminate the silo effect, allowing for interdepartmental collaboration, varying workflows and various content distribution requirements. Enterprise systems will typically cost more than a silo system but are much more cost effective and more efficient than multiple silo systems typically found in many large organizations.

This is where eMAM^TM can help, allowing appropriate access to all users to all the content throughout and beyond the organization.

Empress has extensive experience in the media and broadcast industries.   eMAM was developed in talking to our customers large and small about their emerging needs over time.    Only one philosophy could meet the divergent needs---KISS:  keep it simple, stupid.   Customers wanted a GUI and a user experience that was simple to use, simple to learn, and simple to support, while still providing for the powerful features their workflow demanded. eMAM provides two levels of user interfaces, one for advanced users or departmental admins called eMAM Director, and another simple interface used by more common internal users or external users or clients.   

eMAM Director – This is a feature rich web based management interface for eMAM typically used by high level users and administrators. All the eMAM settings and configurations can be done through this interface. This software can be installed in a standalone server or it can be installed in the same server where other eMAM components are running. There can be multiple instances of eMAM Director Software running from multiple web servers for scalability, redundancy and back up purposes.

Below are the features/functionalities supported in the eMAM Director interface.

ü  Client management

ü  Project management

ü  Category management

ü  User Groups management

ü  Metadata management

ü  Delivery (need to purchase eMAM Delivery Service)

ü  Archive (need to purchase either eMAM Archive or eMAM FlashNet Connector )

ü  Approval

ü  Rough Cut

ü  Key frame selection

ü  Annotation

ü  Versioning

ü  Asset History Reporting

ü  Comments

ü  Order Tab

Basic and Advanced Search

eMAM Client was developed  to be even simpler to use. It is a light weight web interface for eMAM end users who want to preview and share content. This is a completely customizable interface that can be branded for different customers. The user experience is no more difficult than a simple ecommerce transaction or ordering from Netflix. The eBIN provides users with a simple ordering form.   Authorized users can click to add content to the eBIN and send email with a multimedia player.   Security features restrict access frequency, downloads, forward, viewing time, and so forth.    eBin can also be used as a marketing tool since there are built-in HTML delivery templates with branding and unsubscribe options. The interface is simple enough so that almost anyone can use it without training.

Below are the features/functionalities supported in eMAM Client.

ü  Basic and Advance Search

ü  Branding

ü  Theme selection

ü  Built in Approval process

ü  Asset History

ü  Comments

ü  eBIN – Message, Content delivery, Order, Download

.

Prepared By Shaun McTernan

Exclsuive Agreement..

Seagate and LaCie just announced an exclusive agreement with the intent for Seagate to acquire a controlling interest in LaCie.

A Review of eMAM

http://www.getapp.com/blog/digital-asset-management-review-emam/

eMAM Management

Organize: Group assets in projects and assign to users in categories with restricted permissions with multiple folder levels and color codes.

Search: Make metadata tags, ratings, comments, or import customized metadata for assets. Log, annotate, or mark at specific time codes. Our powerful and simple to use search engine allows users to perform a simple fuzzy search or advanced Boolean search for quick preview of content.

Control: Define multiple permission levels with granular settings to control which users or groups can perform which activities with which assets. Use analytic tools to track usage history and patterns.

eMAM™ is a web-based digital asset management software system created to organize, share, and send your digital information: videos, audios, images, and documents. This powerful, feature-rich platform was developed to address your exact needs, large or small.
eMAM Enterprise, eMAM Online, and eMAM Vault are products of Empress Media Asset Management, LLC, one of the Empress family of companies, which also includes Empress Cybernetic Systems PVT Ltd, specializing in customized Microsoft software and database development, and Empress Media, Inc, providing new and evaluated tape and consumables to media professionals.

Empress has offices in Manhattan, Queens, Burbank, and Cochin India.

Empress Media Asset Management, LLC. 306 West 38th st. | New York, NY10018 P: +1.212.643.4898 Email : emamsales@empressmam.com Website: www.empressmam.com